27th of September is World Tourism Day. The purpose of this day is to display awareness that tourism is vital to the international community (especially for the Madeira Islands) and to show how it affects the social, cultural, political and economic values.
And that is why the island of Madeira offers on this particular day FREE entrance to all tourists to most of the gardens, museums, galleries, exhibitions etc. Funchal city center will be decorated with flags especially for the occasion apart from other cultural activities.
Upon the arrival at the airport of Madeira and some official tourist offices, tourists will be greeted with flowers and gifts.
For the complete programme visit the Madeira Islands Official Tourism Website